If people think taking care of yourself through make-up is vain, then so be it. Let’s take that energy and turn it around. We reclaim that sh*t. We are bold, we are driven by community, and we stand strong in our beauty, diversity and, power. If you think that is vain in the negative sense of the word, that is all right. We know our power and we see the power of the people around us. We celebrate that energy. We’re VAIN Beauty.