If people think taking care of yourself through make-up is vain, then so be it. Let’s take that energy and turn it around. We reclaim that sh*t. We are bold, we are driven by community, and we stand strong in our beauty, diversity and, power. If you think that is vain in the negative sense of the word, that is all right. We know our power and we see the power of the people around us. We celebrate that energy. We’re VAIN Beauty.

Make-up, when used in a way that centres around the individual, can be used to create powerful experiences. With gender affirming make-up, we at VAIN Beauty help people show themselves for who they themselves have always known they are. At VAIN Beauty we work in a safe space with a focus on trans and non-binary people, but we’re open to everyone who lives by our inclusive norms and values.

We provide services and accessible products for marginalized groups looking for a place to learn about make-up, and specifically gender affirming make-up. At the same time, we give back to the community through donations, time, a platform, and our energy.