If people think taking care of yourself through make-up is vain, then so be it. Let’s take that energy and turn it around. We reclaim that sh*t. We are bold, we are driven by community, and we stand strong in our beauty, diversity and, power. If you think that is vain in the negative sense of the word, that is all right. We know our power and we see the power of the people around us. We celebrate that energy. We’re VAIN Beauty.

We provide services and accessible products for marginalized groups looking for a place to learn about make-up, and specifically gender affirming make-up. At the same time, we give back to the community through donations, time, a platform, and our energy.

We stand up for our community; we share experience, power, and hold each other up because there is enough space for all of us to shine. We help people find the power they know they have and let it shine in whatever way they feel comfortable with.