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The Power of Gender Affirming Beauty - Episode 2


Episode two of our Behind the Rebirth series just dropped! Our founder Sharmila discusses in depth what gender affirming beauty means and how we implement this in our brand. She talks about how we aim to create products that celebrate people of all gender identities and help individuals feel seen, affirmed and beautiful as their authentic selves.

Sharmila explains that gender affirming beauty is about designing products with intention and care, using language that is inclusive and empowering, and building a brand and community that sees people for who they are. We do not believe in gendered marketing or that beauty needs to conform to binary notions of masculinity or femininity.

In this episode, Sharmila shares some of the insights and experiences that have shaped our philosophy and mission. She discusses how we are breaking down beauty standards that come from systemic oppression. We believe that true beauty comes from within and has nothing to do with conforming to unrealistic societal ideals of attractiveness.

The episode is online now on our YouTube channel via this link:

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